Music Business Radio

Episode #78 - Mark Adkison

Mark Adkison is the co-founder and general manager of HearItFirst.com, an online portal for both signed and independent Christian music.

Prior to his current position, Mark was Vice President of Digital Strategy and Development at EMI Christian Music Group.  He co-founded HearItFirst.com in 1998, while working with EMI.

We talked about the history of online music marketing as well as where things are headed, how bands and musicians can be more effective online, and why marketing offline is still important and should be part of your total promotion strategy.

For those not on the podcast...

Replay - Jeff Walker

Jeff Walker runs the publicity, marketing, and promotion company, AristoMedia.

Growing up in Australia, Jeff witnessed how labels "broke" acts such as The Beatles through the use of film clips and video images.

In 1984, many independent and major labels working with developmental artists were beginning to shoot similar "film clips" to help garner exposure in the country genre, he saw a need for video promotion in the country format.

And that style of promotion is just one of the many things ArtistoMedia does today.

We talked about multiple media marketing formats for the music industry, including print, radio, television, and online options.

Check out video from Jeff's visit.

Demos Reviewed: Joe Markus, Wicked Automatic, Vibration 9, Swords to Plowshares, Nathan James, Lou DeAdder, and Barbiana Complex.

For those not on the podcast...

Episode #45 - Jeff Walker

Jeff Walker runs the publicity, marketing, and promotion company, AristoMedia.

Growing up in Australia, Jeff witnessed how labels "broke" acts such as The Beatles through the use of film clips and video images.

In 1984, many independent and major labels working with developmental artists were beginning to shoot similar "film clips" to help garner exposure in the country genre, he saw a need for video promotion in the country format.

And that style of promotion is just one of the many things ArtistoMedia does today.

We talked about multiple media marketing formats for the music industry, including print, radio, television, and online options.

Check out video from Jeff's visit.

Demos Reviewed: Joe Markus, Wicked Automatic, Vibration 9, Swords to Plowshares, Nathan James, Lou DeAdder, and Barbiana Complex.

For those not on the podcast...

                  

Episode #30 - Dale Turner

Dale Turner was our guest on Music Business Radio this week.

Dale is VP of Promotion Administration for Lyric Street Records, home of Rascal Flatts, Shedaisy, Trent Tomlinson, Josh Gracin, and Bucky Covington.

Dale started his career over 30 years ago as a radio DJ.  We talked about how radio has changed, the process of breaking new artists today, how American Idol has affected the music business, and more.

For those not on the podcast...

Episode #20 - Ronna Rubin

Here's the show with Ronna Rubin.  She's created media campaigns for artists like Dwight Yoakam, Take 6, k.d. lang, Bela Fleck and The Trio (Dolly Parton/Linda Ronstadt/Emmylou Harris).

Episode #17 - Craig Havighurst

Here's Episode 17.  Craig is President of String Theory Media.

We talked about how old school promotion techniques are coming around again in a very big way.  We talked about new media and how upcoming bands can use it.  And of course, we reviewed demos live.