Chris Gero was in the Music Business Radio studios today to talk about his 20+ years in the music business. Chris is known as a world-class image maker and live event producer. He is the founder and Vice President of Yamaha Entertainment Group of America.
Chris is responsible for the management of Yamaha's star-studded artist roster, having signed more than 2000 artists to contract. Elton John, Alicia Keys, Paul McCartney, Ray Charles, Stevie Wonder, Norah Jones, Brad Paisley, Natalie Cole, and John Legend are a few of the artists Chris has worked with.
This episode talks about Chris' start as a musician, his transition to the business side of the industry, and more. He sharee stories about working with Elton John and what it takes for artists to get sponsorship deals with Yamaha. He talks about Yamaha's jump into the record label business and shared the story of its signed artist, Leo Gun.
If you're curious about what it takes to get a record deal or sponsorship from from a major music business company, this is one episode you won't want to miss.
This episode is currently being edited and will air soon. Until then, get on the podcast and check out the notes below...