Genevieve Jewell talks about the business of artist management in this episode.
After her start at Nettwerk Music Group, Genevieve left to work with Gary Borman at Borman Entertainment, where she worked managing acts like Lady Antebellum, Michael Franti. Alison Krauss, and Keith Urban. During this time, she helped the artists she worked with on sponsorships, use of music in advertising, viral videos, and more.
Always looking to expand her professional experience, Genevieve left Borman to start her own company, Jewell Entertainment, where she works with upcoming artists like Tyler Bryant, The CO, and Under the Guise. We talked about her work with these artists, including things like this...
"I've gone from working with A-level artists, who get to travel in some of the most luxurious ways possible, so going out on the road with wlients who need to be really conscious of their costs and currently can't afford a tour bus, driver, or nice hotels."
For those not on the podcast...
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