John Clore has handled publicity and online marketing efforts for a variety of musicians, ranging from country music legend Ray Price, to Grammy Award-winners Jars of Clay, to Poison front man Bret Michaels.
Currently, he is Associate Director of Digital Marketing & Campaigns at Sony Music Entertainment's Provident Label Group.
This episode talks about breaking into the music business, getting your foot in the door, building your network, the "dark side" of Twitter and social networking, using Twitter and social networking to create "superfans", and more. We also review music sent in by Music Business Radio listeners.
For those not on the podcast...