Mark Adkison is the co-founder and general manager of HearItFirst.com, an online portal for both signed and independent Christian music.
Prior to his current position, Mark was Vice President of Digital Strategy and Development at EMI Christian Music Group. He co-founded HearItFirst.com in 1998, while working with EMI.
We talked about the history of online music marketing as well as where things are headed, how bands and musicians can be more effective online, and why marketing offline is still important and should be part of your total promotion strategy.
For those not on the podcast...