Jeff Walker runs the publicity, marketing, and promotion company, AristoMedia.
Growing up in Australia, Jeff witnessed how labels "broke" acts such as The Beatles through the use of film clips and video images.
In 1984, many independent and major labels working with developmental artists were beginning to shoot similar "film clips" to help garner exposure in the country genre, he saw a need for video promotion in the country format.
And that style of promotion is just one of the many things ArtistoMedia does today.
We talked about multiple media marketing formats for the music industry, including print, radio, television, and online options.
Demos Reviewed: Joe Markus, Wicked Automatic, Vibration 9, Swords to Plowshares, Nathan James, Lou DeAdder, and Barbiana Complex.
For those not on the podcast...